I’ve got two videos you need to watch in those fleeting moments between meetings. These advertisements were produced by BC Hydro’s Team Power Smart in support of its groundbreaking residential and business programs, and they’ll give you a feel for what will happen at the 5th Annual E Source Utility Marketing Conference:
I expect two things to happen after you watch these. First (and this is a guarantee), you’ll get odd looks from your co-workers as you try to stifle a belly laugh. And second—I’m making a pretty well-educated guess here—you’ll forward the videos to your boss with a great new idea for using humor and information to market your programs and enhance your brand.
You won’t get odd looks, but you can expect both laughter and ideas at the Utility Marketing Conference (and the jointly held 2nd Annual E Source Utility Customer Experience Conference), which is being held April 3 and 4 in San Diego. If there’s a single thing that has made our conference so successful, it’s the intensity of the group’s focus on moving the marketing profession forward. We do our part by lining up cutting-edge speakers with innovative ideas, and then grounding all the inspiration with actionable takeaways for utility marketers. Our members have always done their part by showing up with intensity. They’re open and creative, they take gobs of notes, they network hard, and they have fun. After all, this is the only event of the year that’s specifically focused on utility marketers.
As part of the inspiring conference lineup, BC Hydro will share insights from its Workplace Conservation Awareness behavior-change program. BC Hydro has pushed the envelope further than any other utility in business behavior change and has impressive, measured energy savings to show for it. And the utility continues to push that envelope. We’ll learn about the fundamentals of BC Hydro’s successful initiatives as well as areas currently being explored.
Like those ads and want to see more? The E Source Energy AdVision database contains more than a thousand ads that you can sort and filter to explore how other utilities are marketing programs just like yours (for members of the E Source Customer Experience Suite and Business Customer Outreach, Business Market, Experience & Communications Management, and Residential Market Services.
Want to learn where leaders believe our profession will go in the coming years and how to take your utility to that place? See you on April 3 in San Diego.
And for those of you who watched the second video: Yes, I did use the Internet to double-check the title of this post.