Mass Markets Track
We’ll be discussing challenges and best practices related to serving residential as well as small and midsize business customers, looking at effective segmentation schemes, , and developing the right mix of products and services for these market segments. Your utility peers will share their experiences from the field, and you’ll learn what does and doesn’t work in the real world.
E Source Event: The 20th Annual E Source Forum
Track activities
- Innovative Partners for Mass-Market Outreach
- A Strong Foundation: Working with the Builder and Developer Community
- Price Increase Communications: Turning Lemons into Lemonade
- Latest and Greatest: New Trends in Mass-Market Products and Services
- Next Steps in Mass-Market Segmentation
- Why Is Everyone So Excited About CBSM?
