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E Source is excited to showcase the winners of the 2009 Print Ad Awards Contest. Electric and gas utilities across North America were encouraged to submit their best newspaper, magazine, or other print ads promoting energy-efficiency programs. An independent group of judges selected the winners based on ad effectiveness, objectives, message, visual design, and innovation.

Thank you to our judging panel:

  • Brian F. Keane, president of SmartPower
  • Mindy Cheval, senior instructor of advertising for the University of Colorado at Boulder School of Journalism and Mass Communication
  • John Winsor, vice president/executive director of Strategy and Innovation at Crispin Porter + Bogusky
  • Mike Sukle, creative director for Sukle Advertising & Design
  • Tosha Renée, residential reviewer

Print Ad Contest Award Winners

NOTE: Click on the thumbnail images below to open the full-sized ad in PDF format.

Best Overall Print Ad

First place:
Xcel Energy


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1,972 KB PDF
Second place:
Seattle City Light


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1,073 KB PDF

Most Memorable Print Ad

First place:
Nova Scotia Power


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1,455 KB PDF
Second place:
Xcel Energy


ES-AdContest09-Xcel-b.jpg
1,972 KB PDF

Most Creative Print Ad

First place:
Nova Scotia Power


ES-AdContest09-NSP.jpg
1,455 KB PDF
Second place:
Georgia Power


ES-AdContest09-GPC.jpg
143 KB PDF

Best Message Print Ad

First place:
SaskPower


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192 KB PDF
Second place:
Omaha Public Power District


ES-AdContest09-OPPD.jpg
1,221 KB PDF

Best Business Print Ad

First place:
Southern California Gas


ES-AdContest09-SoCalGas.jpg
189 KB PDF
Second place:
Florida Power & Light


ES-AdContest09-FPL.jpg
187 KB PDF

Best Black & White Print Ad

First place:
Xcel Energy


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667 KB PDF
Second place:
Wisconsin Public Service


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231 KB PDF

Submission Terms
Download the submission terms (63 KB PDF)

Contact
For more information about the E Source Print Ad Awards Contest, please contact our marketing department, or call us at 303-444-7788.