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E Source Market Research Multi-Client Study for Residential End Users 
Unlike large accounts that often have assigned account representatives, residential end users need to fend for themselves to obtain information on the cause and expected duration of a power outage. This E Source Market Research Multi-Client Study will provide subscribers with information about the issues and concerns residential end users face during a power outage and the type of information they expect to receive from their utility. A specific goal of this study will be to identify ways utilities can improve their automated phone system, a key attribute influencing overall satisfaction with an outage-related call. The study will also address consumers' sensitivity to power outages, their beliefs regarding the causes of those outages and the responsibilities their energy provider has regarding restoration. Finally, we will identify steps consumers' have taken to protect their sensitive equipment, as well as their propensity to purchase products aimed at mitigating the impacts of a power outage and services relating to outage notification and restoration. (For more information on the study, download a pdf of the prospectus.)  |