Energy AdVision

 

Subscriber? Go to the tool!

With E Source Energy AdVision, you can search through a collection of utility marketing and communication campaigns and compare your campaign key performance indicators to utility industry benchmarks

This interactive tool includes a searchable database of campaigns and a dashboard of metrics and insights that help you:

• Get inspired by utility campaigns and set data-driven performance goals.
• Access over 8,500 utility advertisements for all types of products, programs, and services
• View examples of campaign content, including TV commercials, social media posts, bill inserts, billboards, radio spots, and more
• Learn from successful campaign strategies and industry best practices
• Discover detailed background information on media type, campaign strategy, ad placement, target audience, and tracking methods
• See what metrics utilities use most often to measure the success of campaigns.
• See what channel utilities use most often to reach residential and business customers about various products, programs, and services.
• See what budget utilities commit to campaigns for various products, programs, and services.
• Compare your campaign’s key performance indicators

Submit your campaigns to the database year round and be entered into our annual Utility Ad Awards.