Sales of virtual assistants such as Amazon’s Alexa and the Google Assistant are booming in the residential market, and they offer new and exciting opportunities for utilities. To learn how to reap the benefits of voice-control devices, check out our recently published white paper Voice control changes everything: Why utilities should care about virtual assistants. We provide best practices and lessons learned from our own utility-centric research as well as input from major players like Amazon, Google, and Ecobee.
Just how big is the virtual assistant market? According to E Source research, 27% of US respondents said they currently own a smart speaker, and 60% of smart speaker owners said they’re “probably” or “definitely” interested in a utility app that makes use of voice-activated skills. Parks Associates, an Internet of Things market research and consulting firm, reports that 55% of US broadband households will likely have a smart speaker with a voice-based personal assistant by 2021. And those research efforts may actually underestimate the market because they only look at smart speakers and don’t account for the virtual assistants currently being incorporated into a range of other smart home devices.
For utilities, voice-control devices are worth paying attention to because of the smart home interconnectivity they enable and the unique marketing and communications opportunities they provide. To date, only a dozen utilities have created skills (for Amazon’s Alexa platform) or actions (for the Google Assistant), but we expect adoption to increase as the benefits become clear. Our new white paper offers an overview of the features utilities have already rolled out (including account balance, bill pay, generic efficiency tips, and outage notifications) and discusses a variety of additional features that could help you:
- Share information and connect customers with utility programs
- Advise customers about time-varying rates and generation sources
- Walk customers through a home energy audit
- Enable customers to control smart devices
- Promote trade allies
- Improve the customer experience
- Reduce call volumes
This white paper is just the beginning of our work on virtual assistants. Later this year, we’ll launch opportunities for utilities to collaborate with major industry players to create a strategic roadmap around virtual assistants, take a human-centered approach to skill and action development, and assess the technical considerations associated with this new channel.
As skills and actions become standard ways to interact with companies, customers will expect their utilities to offer this functionality. Utilities that stay on the leading edge of this trend have the opportunity to demonstrate leadership, innovation, and care for their customers. By embracing virtual assistants, you can help temper the effects of a rapidly changing demand-side management landscape—one in which increased efficiency standards and adoption of efficient equipment are making it difficult for utilities to meet their efficiency goals, and where demand management is becoming more important than ever. Virtual assistants can also mitigate the risk of third-party companies coming between you and your customers, boost engagement, and provide more-effective customer support. We expect that virtual assistants will have a vital role to play in the emerging and evolving utility business model.