For many utilities and cities, electrification is the most effective path to reaching their energy, climate, and sustainability goals. With supporting policy, a well-designed electrification strategy can help you:
- Cut carbon and greenhouse gas emissions
- Modernize and optimize the electric grid
- Lower the costs of energy use for your customers
- Create social and environmental equity
We call this approach beneficial electrification because it aims to improve economic, grid, and environmental outcomes for utilities and the society they serve. As a utility or city with influence over energy supply choices, grid infrastructure, and customer program design and delivery, you can lead the way toward beneficial electrification. E Source research and advisory, market research, data science, and consulting solutions can help you get there.
Electrification maturity
To ramp up your electrification efforts, we suggest you start by learning more about the business case and policy drivers for electrification, set your goals and build a roadmap, and then do the hard work of delivering on your plan.
Phase 1: Understand electrification
You and your regulators want more information about the business case for beneficial electrification and how it affects your customers.
Resources to teach you more about electrification
Solutions to help you understand electrification strategies
Research and advisory
The E Source Distributed Energy Resource Strategy Service can help you grasp the fundamentals of an electrification strategy that meets policy and utility goals.
Phase 2: Develop your strategy
You’ve decided to pursue a beneficial-electrification strategy, but you need guidance on how to build your business case and roadmap.
Resources to help you plan your electrification strategy
And if you’re a member of the E Source Distributed Energy Resource Strategy Service, you can access these additional resources:
Solutions to help you move forward with an electrification strategy
Research and advisory
The E Source Distributed Energy Resource Strategy Service will highlight how leading utilities across the US and Canada are justifying and designing their electrification strategy.
The E Source Residential Marketing Service and Business Marketing Service can help you identify which customer groups are most interested in electrification technologies and programs.
Consulting
Our consulting team can help you build a business case and develop a roadmap for an electrification strategy by hosting stakeholder workshops, aligning utility goals with voice-of-the-customer research, and establishing next steps.
Data science
E Source data science uses public, utility, and customer data to forecast which areas in your service territory will see more adoption of electric technologies so you can predict the grid impacts. We also show you which customers to target for your electrification offerings.
Phase 3: Assess supporting technologies
Before you can determine which programs to include in your electrification portfolio, you need to assess the impact, performance, and program potential of electrification technologies.
Resources to help you understand technology impacts and program potential
And if you’re a member of the E Source Technology Assessment Service, you can access these additional resources:
Solutions to help you research and plan your electrification technologies and measures
Research and advisory
The E Source Technology Assessment Service can help you determine performance characteristics and program potential for efficient electrification technologies.
Data tools
E Source Measure Insights gives you fast access to up-to-date, measure-level details that help you calculate costs, determine savings, and estimate measure impacts.
Consulting
Our consulting team can help you define your technology requirements and conduct a feasibility study to determine whether an electrification approach is beneficial to customers.
Phase 4: Design your electrification offerings
You’ve set goals for your electrification strategy. Now you need to design customer-centric offerings that support those goals.
Resources to help you build your electrification offerings
Reimagining electricity pricing to meet beneficial-electrification and carbon-reduction goals: Now’s the time for big changes
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Designing incentives and technology roadmaps for beneficial electrification
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Performance-based regulatory strategies to accelerate beneficial electrification
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If you’re a member of certain E Source services, you can access these additional resources:
Solutions to help you design your electrification programs
Research and advisory
The E Source Distributed Energy Resource Strategy Service provides voice-of-the-customer market research data and best practices for designing electrification programs that support local policy objectives and appeal to your customers.
Consulting
The E Source consulting team can conduct ethnographic research and show you how to use design thinking to create beneficial-electrification programs that meet the unique needs of individual customers.
Data science
E Source OneInform uses data science and machine learning to match your programs with the best customers—those most likely to contribute to the success of your electrification program.
Phase 5: Implement and optimize your strategy
You have an electrification plan, and you know which programs, technologies, and measures will support your plan. Now you need to put your plan into action.
Solutions to help you design your electrification programs
Research and advisory
The E Source Distributed Energy Resource Strategy Service can show you new and successful ways to evaluate and adjust your ongoing electrification programs.
The E Source Corporate Communications Service delivers trends and proven techniques for branding and promoting your beneficial-electrification efforts.
The E Source Residential Marketing Service and Business Marketing Service can help you identify which customer groups are most interested in electrification technologies and programs.
Consulting
Our consulting team can help you manage your projects and vendors, integrate and test your technologies, design and support your change management strategy, and measure your projects’ success.
Meet our experts
Luke Beckett
Decarbonization, Distributed energy resources (DERs), Demand-side management (DSM), End-use and emerging technology topics
See bio
Will Gifford
Data science, Customer personas, Time-of-use (TOU) pricing programs, Electric vehicles (EVs), Evaluation, measurement and verification (EM&V)
See bio
Steven Day
Electric vehicle (EV) programs, Electrification, Electric vehicle supply equipment (EVSE), Fleet electrification
See bioReady to embark on your electrification journey?
Provide your email address and we’ll schedule a time to discuss your needs.