Simple tips for marketing smart home technologies to your utility customers

June 23, 2021 | Shelby Kuenzli | 4 min read
According to E Source data, 28% of Americans and 40% of Canadians are ready to join the smart home revolution. But are utilities ready to capitalize on this desire?

We earned the 2021 Industry Grid Innovator Award from Grid Forward!

June 21, 2021 | Sara Patnaude | 3 min read
We’re pleased as punch to share that we’ve won an Industry Grid Innovator Award from Grid Forward for the important work we do to bring the power of data science and machine learning to utilities with E Source OneInform!

How Canadian utilities can help their low-income customers

June 9, 2021 | Paige Martin | 3 min read
The results are in from the 2021 Canadian Residential Customer Insights Survey! Check out this preview of our findings related to low-income customers and energy affordability, program participation, and paperless billing enrollment.

Is the all-electric Ford F-150 Lightning a game changer for EVs?

June 3, 2021 | Bill LeBlanc | 5 min read
Ford’s recent unveiling of its all-electric F-150 Lightning marks a new chapter in electric vehicle model announcements, which have been flooding in over the past couple of years. But will it be popular among consumers? Our research shows ...

How to use ethnography to build energy equity

June 1, 2021 | Sara Patnaude | 4 min read
In anticipation of the E Source Forum 2021, we’re revisiting some of the best moments from last year’s Forum. In this post, we’re looking back on our closing keynote with Nick Allen, vice president of user experience with Fidelity Investments. He discussed what it takes to be truly customer-focused.

How can utilities support cryptocurrency miners?

May 27, 2021 | Bryan Jungers | 6 min read
Cryptocurrency miners are among the hardest to reach with traditional energy-saving and cost-curbing programs. We suggest utilities offer technical assistance, facility and equipment management measures, and bill-payment programs to their cryptocurrency-mining customers.

Tips for educating and protecting your utility customers from scams

May 25, 2021 | Chris Peters | 4 min read
Fake disconnection notices, emails about exorbitant balances, demands for immediate payment—your customers are being bombarded with scams like these every day. It’s your responsibility to educate customers and help protect them from fraud. We’ve got your back with some tips to get you started.

Global Accessibility Awareness Day: E Source and accessibility

May 20, 2021 | Logan Jacobson, Sara Patnaude, Sarah Thompson, Melissa Utomo | 10 min read
By making your website accessible, you can reach more customers. But how do you start? In this blog post, we explain a bit of what we do to make our website and content accessible to people with disabilities, people who have a hard time reading, and people whose first language isn't English.

How COVID reshaped social media for utilities

May 12, 2021 | Tracy Gehrts | 3 min read
Customer needs and preferences have been forever changed by the COVID-19 pandemic. We’ve pulled together a few ways the pandemic has reshaped the social media landscape for utilities and how to best move forward to connect with customers.

How using ethnographic research and design thinking ensures program success

May 5, 2021 | Sara Patnaude | 2 min read
Putting customers’ needs first when building or revamping your programs will make sure that your offerings resonate with customers and meet their needs. Find out how E Source ethnographic research can bring you closer to your customers and help you meet your goals.