Katie Ruiz helps customers use E Source content to meet their goals in demand-side management, distributed energy resources, and electrification. She gives nearly 100 utilities across the US and Canada guidance on industry trends and best practices. In the past, Katie managed sales and customer success efforts in the Eastern US and Eastern Canada, working closely with utility leaders and executives. Prior to joining E Source, she worked for an economic development agency where she connected municipalities with energy-efficiency and renewable energy solutions and funding sources. She holds a BA in economics and environmental studies from Bucknell University.
Katie Ruiz
Senior Solution Director, Customer Energy Solutions
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Topical expertise
Distributed energy resource (DER) strategy topics
Efficiency and demand response topics
End-use and emerging technology topics
Content by this author
The energy assistance customer journey: Mapping and improving the experience for low-income customers
June 13, 2024
Join us to learn how you can use customer journey mapping to better understand the current customer journey and improve the low-income customer experience. We’ll discuss what everyone involved can do to make a difference, including utilities, agency partners, and customers.
Calculating the value of CX
June 2, 2022
One of the biggest challenges in making the business case for customer experience (CX) initiatives is turning intangible concepts into a tangible ROI. Learn which CX metrics affect business outcomes and how to calculate the ROI of CX in this report.