The Utility Marketing Survey is now the Utility Marketing Strategy Assessment

The E Source Utility Marketing Survey is a pair of online surveys focusing on residential and business marketing. The survey gathered data from utilities about the strategies, budgets, and metrics their marketing teams used to plan and deliver campaigns. Our insights and analysis helped utilities improve the effectiveness of their marketing efforts to better reach residential and business customers.

In 2024, we’re offering the E Source Utility Marketing Strategy Assessment. A new version of the Utility Marketing Survey, the assessment will help utilities determine their marketing maturity, compare their marketing maturity to peers across the industry, and set a plan for improvement.

What you’ll learn

We explore:

  • Digital metrics. How and which metrics utilities use to determine the effectiveness of their digital marketing channels.
  • Budgets. How utilities set budgets for their campaigns and how spend funds.
  • Strategies. How utilities develop and implement effective marketing techniques through targeting, conversion tracking, attribution, and automation.
  • Organization. How utilities organize their marketing teams and manage customer data.
  • Marketing partners. How utilities work with agencies, contractors, or vendors as part of their marketing efforts.

Study results


2022 Business Utility Marketing Survey 2022 Residential Utility Marketing Survey 2018 Utility Marketing Survey

If you’re a subscriber, these links will take you to the study deliverables. If you’re not currently a subscriber, contact us for information on how to become an E Source member.