Hailey Walker is an experienced marketing and communications strategist. Her expertise includes brand building, conversion optimization, B2B social media, email marketing and automation, copywriting, and content marketing. Hailey has almost a decade of experience planning, launching, executing, and evaluating marketing campaigns for multimillion dollar climate mitigation, adaptation, EV, and energy efficiency programs and services across the private, public, and charitable sectors. Two of the nonprofits Hailey has worked with are recipients of the Alberta Emerald Foundation Award, a prestigious environmental award for organizations in Alberta. She also founded her own copywriting business where she writes engaging emails, high-converting landing pages, modern websites, and attractive ads. Hailey earned a BA with a double major in communications and urban studies from the University of Calgary.
Content by this author
How to design seasonal messaging and communicate energy-saving tips
Energy efficiency is always in season. But when extreme high and low temperatures hit in summer and winter, utilities’ messaging machines go into overdrive. Check out our tips for designing seasonal messaging that connects with all customers.
Embrace empathy in utility bill communications
By understanding customers’ emotions at different billing touchpoints, your team can better communicate about high bills, rate increases, and billing assistance programs. In this report, we offer tips to create more-empathetic messaging in bill communications to low- and moderate-income customers.
5 tips for an effective communication strategy
Implementing a new business technology can be a complex process that affects staff and customers. But a well-designed communication campaign that includes customer engagement and organizational change management activities can help the implementation go smoothly. Check out our five tips for success.
Utility Ad Awards Contest spotlight: Safety, home energy management, and smart home
The E Source Utility Ad Awards Contest is the industry’s largest and most comprehensive ad campaign competition. To celebrate the launch of this year’s contest, we’re highlighting winners from 2022. Check out the best campaigns in safety, home energy management, and smart home.
Utility Ad Awards Contest spotlight: Solar, storage, EVs, electrification, energy efficiency, and demand response
The E Source Utility Ad Awards Contest is the industry’s largest comprehensive ad campaign competition. To celebrate the launch of this year’s contest, we’re highlighting winners from 2022. Check out the best campaigns in solar, storage, EVs, electrification, efficiency, and demand response.