To help utilities engage with customers and understand the market for electrification technologies, E Source designed a survey to gather information on this topic from residential customers. We focus primarily on three technologies: heat pump water heaters, heat pumps for home heating and cooling, and induction cooktops.
The 2024 Residential Electrification Survey fielded in April 2024 with just over 10,000 respondents from the US and Canada. We recruited participants using a purchased sample of US and Canadian residential households from a global online market research firm. We only sampled respondents who own their home. We set quotas for age, gender, income, and geographic location. And we applied postfieldwork weighting on the sample to reflect population norms.
Insights from the 2024 Residential Electrification Survey
See some of the highlights from the 2024 survey. Are customers ready to switch from natural gas to electricity for some appliances? Do they have positive or negative perceptions of either fuel? We explore these issues and more.
