Utility Marketing Strategy Assessment
The marketing department of a utility is crucial for engaging with customers, promoting programs and services, building and maintaining the utility’s brand image, and using data-driven approaches to develop targeted marketing campaigns. These efforts help ensure customer satisfaction, encourage the adoption of energy-saving measures and new technologies, and enhance the utility’s reputation and trust among customers. One way to understand how well a utility aligns with these efforts is by participating in the Utility Marketing Strategy Assessment.
The assessment is composed of a pair of surveys, one for residential marketing and one for business marketing, that gathers data about the strategies, budgets, and metrics utility marketing teams use to plan and deliver their campaigns. The results will help utilities determine their marketing maturity, compare their marketing maturity to peers across the industry, and improve the effectiveness of marketing efforts to better reach different customer groups.
If you’re interested in participating the next time the study is conducted, please read the information below and fill out the form.
What you’ll learn
Data from the Utility Marketing Strategy Assessment will give you a better understanding of:
- Planning. How utilities set goals, develop strategies, establish budgets, and use customer data to inform their marketing plans.
- Implementation. How utilities roll out their campaigns—including how they segment audiences, which tools and software they use, and how they organize their marketing team.
- Measurement. How utilities measure campaign success, which metrics they use and how they use them, and how they adjust marketing plans based on campaign performance.
What you’ll get
Utility Residential Marketing Strategy Assessment
All survey participants will receive an invitation to a webinar where we’ll review and discuss highlights from the study results. Members of the E Source Residential Marketing Service who participate in the survey will receive:
- Access to best-practice residential marketing maturity reports and webinars.
- A personalized summary data review with an E Source expert, upon request.
If you’re not a member of the Residential Marketing Service but are interested in receiving the full set of deliverables, please contact us.
Utility Business Marketing Strategy Assessment
All survey participants will receive an invitation to a webinar where we’ll review and discuss highlights from the study results. Members of the E Source Business Marketing Service who participated in the survey will receive:
- Access to best-practice business marketing maturity reports and webinars.
- A personalized summary data review with an E Source expert, upon request.
If you’re not a member of the Business Marketing Service but are interested in receiving the full set of deliverables, please Contact Us.