The perks of being a member
When you’re a member of the E Source Business Marketing Service, you’ll learn to target the right businesses with the right offerings, stay on top of the latest B2B marketing strategies within and outside the utility industry, and use our extensive market research to benchmark your performance against that of other utility marketing departments. With the service, you’ll get:
- Insights on which businesses are interested in various programs, products, and services, and help targeting decision-makers with compelling value propositions
- The ability to design ad campaigns that stand out by learning from the most successful and nuanced approaches to marketing nonresidential programs, products, and services across industries
- Access our network of utility marketing professionals from across the US and Canada through utility-only virtual and in-person events as well as facilitated one-on-one conversations
Ask our experts unlimited questions
Answers from our experts on marketing to business customers will help you meet your goals to increase program enrollments, revenue from products or services, or adoption of cost-reducing offerings such as paperless billing and outage alerts. We’ll also answer questions about business marketing operations and organizational structures. Learn more about our Ask E Source program (PDF).
Access our library of research
Our sophisticated business segmentation data can help you create powerful marketing strategies, and our industry- and customer-based research can help give your business marketing the edge.
Use our exclusive business marketing tools
The Business Customer Insights Center is a filterable database that contains more than 12,000 business customer survey responses across four years and more than 65 variables. Browse Energy AdVision, our database of utility business and residential ads, to see how your creative materials stack up to those of other utilities.
Be part of our benchmark studies and other proprietary market research
Improve the effectiveness of your marketing efforts by participating in the Utility Marketing Survey, and get insights into how the industry uses marketing automation tools through the Marketing Automation Tools Study.
Attend our free business marketing–focused events
Collaborate and interact with industry experts and your peers at topically relevant meetings and web conferences as well as our annual E Source Forum. Recent topics include using marketing automation for business welcome emails and how to best serve data center and indoor-agriculture customers.
What our customers are saying
When we’re getting ready to launch something new or try a different approach and we don’t know the best way to move forward, it’s good to have E Source research so we can learn from other people’s mistakes.
Laurie Parker
Corporate Communications Supervisor
Recommended business marketing membership bundles
| If you want to … | Then you need … |
|---|---|
| Increase participation in and purchases of your residential products and services | E Source Residential Marketing Service |
| Improve brand perception and satisfaction across your entire customer base | E Source Corporate Communications Service |
| Improve the satisfaction of your key accounts with increased program participation and on-target strategies | E Source Account Management Service |