The perks of being a member
When you’re a member of the E Source Residential Marketing Service, we’ll help you develop creative ideas as well as provide specific campaign feedback, top-of-the-industry strategies, and tactics to take your efforts to the next level. With the service, you’ll get:
- Invaluable insights from our extensive market research to benchmark your performance against that of other utility marketing departments
- Help determining which residential customers have the highest propensity to participate in programs or purchase an offering with guidance on delivering messages that resonate
- Strategies from the most successful and nuanced approaches to marketing residential programs, products, and services across industries to empower you to design ad campaigns that stand out
Ask our experts unlimited questions
Answers from our experts on residential marketing will help you meet your goals to increase program enrollments, revenue from products or services, or adoption of cost-reducing offerings such as paperless billing and outage alerts. Learn more about our Ask E Source program (PDF).
Access our library of research
You’ll gain access to our reports and thought leadership papers featuring our industry- and customer-based research and insights. Facilitated information-sharing sessions with our experts and your peers will ensure that you’re meeting your residential customers’ needs.
Use our exclusive residential marketing–related tools
The Residential Customer Insights Centers contain thousands of survey responses from US Residential Customer Insights Center and Canadian Residential Customer Insights Center residential customers; they span multiple years and hundreds of variables to help you see what matters to those customers. Enhance your residential marketing with Energy AdVision, our database of thousands of advertisements created by utilities that target residential customers.
Be part of our benchmark studies and other proprietary market research
Improve the effectiveness of your marketing efforts by participating in the Utility Marketing Strategy Assessment, and get insights into how the industry uses marketing automation tools through the Marketing Automation Tools Study.
Attend our free residential marketing–focused events
Collaborate and interact with industry experts and your peers at topically relevant meetings and web conferences as well as our annual E Source Forum. Recent topics include driving electric vehicle adoption through experiential marketing and how to create an end-to-end digital strategy.
What our customers are saying
When we’re getting ready to launch something new or try a different approach and we don’t know the best way to move forward, it’s good to have E Source research so we can learn from other people’s mistakes.
Laurie Parker
Corporate Communications Supervisor
Recommended residential marketing membership bundles
| If you want to … | Then you need … |
|---|---|
| Build a cross-channel approach to reach your goals and improve your service levels | E Source Corporate Communications Service |
| Increase participation in and purchases of your business products and services | E Source Business Marketing Service |
| Design the right incentive structures for your residential energy-efficiency programs | E Source Demand-Side Management Service |