Paige Martin Cox brings the voice of the customer, employee, and utility to in-house research experts and E Source members. She specializes in the E Source Residential Customer Electrification Survey, the E Source Electric Vehicle Residential Customer Survey, the Claritas Energy Behavior Track Study, and the E Source Utility Employee Experience Survey. Beyond these surveys, her expertise includes survey design and sampling, quantitative research, statistical data analysis, and segmentation. Paige received a BS in marketing management from the University of Alabama at Birmingham and an MBA from Mississippi State University.
Paige Martin Cox
Lead Analyst, Market Research
Contact
Topical expertise
Customer satisfaction (CSAT)
Electrification
Electric vehicles (EVs)
Segmentation
Voice of the customer (VOC)
Voice of the employee (VOE)
Content by this author
What do your residential customers think about electrification?
October 29, 2024
The E Source Residential Electrification Survey explores customer interest, readiness, and knowledge around electrification technologies. Learn what homeowners think about fuel-switching, what they understand about electrification, and what motivates them to buy new technologies.
6 ways community partnerships can boost LMI customer enrollment in weatherization programs
June 27, 2024
Low- and moderate-income customers face unique barriers when trying to participate in weatherization programs. In this blog, we highlight six ways community partnerships can help support weatherization program enrollment and delivery.
Which customers are likely to buy an EV within the next five years?
April 25, 2024
Utilities need to know more about future EV buyers to design effective marketing campaigns that reach them. Our latest report delivers insights on the next wave of EV buyers.
How to design seasonal messaging and communicate energy-saving tips
December 19, 2023
Energy efficiency is always in season. But when extreme high and low temperatures hit in summer and winter, utilities’ messaging machines go into overdrive. Check out our tips for designing seasonal messaging that connects with all customers.
Embrace empathy in utility bill communications
December 6, 2023
By understanding customers’ emotions at different billing touchpoints, your team can better communicate about high bills, rate increases, and billing assistance programs. In this report, we offer tips to create more-empathetic messaging in bill communications to low- and moderate-income customers.