Empowering utilities with market research: Strategies for a customer-centric transformation

October 17, 2023 | Rachel Cooper, Sara Patnaude | 5 min read
Understanding customers on a personal level and fostering innovation has never been more critical for utilities. Read this interview with Rachel Cooper, Director of Market Research, to learn more about the transformative power of market research.

Utilities in the age of climate change: Data science’s vital role in mitigating risk and improving equity

October 12, 2023 | Sannie Sieper, Tom Martin | 7 min read
Data science will play a pivotal role in shaping the utility sector’s response to the rapidly evolving landscape and all the challenges that come with it. Learn more from this insightful interview with E Source’s Tom Martin.

How winning a $5 million WaterSMART grant is helping BPUB improve reliability, conserve water, and save energy

October 10, 2023 | Kierra Thomas | 5 min read
With E Source’s support, Brownsville Public Utilities Board (BPUB) recently applied for and won a WaterSMART grant from the US Bureau of Reclamation. We sat down with BPUB to record a special episode of our podcast, PowerTalking. In this blog post, we share some of the highlights.

Energy Efficiency Day 2023: How utilities can use big data to solve big problems

October 5, 2023 | Kyle Shoff | 5 min read
Happy #EEDay2023! In honor of Energy Efficiency Day, we encourage utilities to check in on their customer programs and consider a data-driven approach to increase program participation and improve marketing effectiveness.

Achievements in Customer and Employee Experience: 2023 honorees

October 3, 2023 | Lisa Schulte, Laurie Day | 9 min read
Happy CX Day! To celebrate, we’re honoring this year’s winners of the Achievements in Customer and Employee Experience—utilities that are creating excellent experiences for their customers and providing a supportive and engaging workplace for their employees.

How utilities can detect and predict Level 2 EV charger activity to improve capacity planning and grid impacts

September 28, 2023 | Will Gifford, Bryan Jungers | 4 min read
EVs are on the rise and, with them, Level 2 chargers. And while individual EVs have a minimal impact on the grid, higher concentrations and an increase of Level 2 chargers can stress the distribution system. Read this blog post to learn how a data-driven approach can help utilities plan for EVs.

Transportation electrification: Where we’re going and how we got here

September 26, 2023 | Bryan Jungers | 7 min read
When it comes to transportation electrification (TE), most utilities have been in hurry-up-and-wait mode for the past few decades. And while there’s a new sense of urgency, there’s still uncertainty. To better understand TE, let’s discuss how history shaped the utility response over the years.

Powering the future: Duquesne Light Co.’s quest for grid modernization with continuous innovation

September 14, 2023 | Devon Grodkiewicz | 7 min read
We recently spoke with Dr. Elizabeth Cook, director of advanced grid systems at Duquesne Light Co., about the utility’s pursuit of continuous innovation and approach to grid modernization. Read this blog post to learn more and hear about E Source’s role.

From Alaskan wilderness guide to utility innovator: Three questions for Marianne McElroy

September 11, 2023 | Sannie Sieper, Marianne McElroy | 6 min read
Fresh off a 10-year journey leading numerous customer experience, customer engagement, and utility modernization efforts at Eugene Water & Electric Board, Marianne McElroy has joined E Source to run the Customer Engagement Solutions research team. Learn more about Marianne!

5 limitations for marketers to keep in mind when using AI

September 6, 2023 | Luba Abrams | 3 min read
AI will transform how utility marketers do their jobs. The potential benefits for your team are huge, but there are still many caveats to consider before using the technology. If you plan to use AI at your utility, here are five limitations to consider.