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Using data to drive your business customer marketing decisions
Luke Currin, Rachel Cooper | May 29, 2018
The E Source Business Customer Insights Center uncovers insights about US business customers' energy-related priorities, preferences, and interests. During this web conference, we'll reveal the tool's newest updates and present some intriguing data trends.
Online event
Using data to drive your residential customer marketing decisions
Luke Currin, Rachel Cooper | May 15, 2018
During this web conference, we'll unveil the latest updates to the E Source Residential Customer Insights Center and present intriguing data trends about US residential customers' energy-related priorities, preferences, and opinions.
Online event
History of lighting: How technological advances and federal regulations shaped the bulb
Monali Mujumdar | April 10, 2018
Since Thomas Edison's incandescent lamp became commercially available more than a century ago, technological advances and federal regulations have shaped lighting's path. Our infographic shows you the journey, including major milestones, where the market is now, and where it's headed.
Report
Ameren’s outage experience
Melanie Wemple | February 21, 2023
Learn how E Source Consulting and Advisory Services helped Ameren develop and implement a strategy for unplanned outages. The initiative led to an improved customer outage experience, streamlined operations, and a measurable increase in customer satisfaction.
Case study
Customer storytelling: Building empathy through in-context research
Rachel Cooper | March 19, 2018
In-context research is the best way to build empathy and a high-fidelity understanding of how people interact with your offerings and what drives their preferences. In this Forum 2017 video excerpt, Tom Rosholt of Morspace Inc. talks about why utilities need to implement an empathetic approach.
Report
The five design imperatives
Adam Maxwell, Bill LeBlanc, Christof Meyer, Chris Crisman | March 21, 2018
E Source and partner Egg Strategy identified five design elements that are crucial to include when designing residential programs, services, and experiences. Incorporating these elements will make your products and services more attractive to customers and boost program engagement and retention.
Report
Customers’ communication channel preferences are changing
Lisa Schulte | February 3, 2018
From mobile apps to online chat, utilities are finding new ways to connect with and serve their customers. This e-book explores which communication channels customers prefer today and makes some predictions about which channels you can expect customers to use more in the future.
Ebook
Huntsville Utilities Knows How to Win Back Customers
Lisa Schulte | February 1, 2018
When Huntsville Utilities’ customers began driving to its office because it was quicker than calling customer service, the utility knew it needed to make some changes. Customer service manager Kim Torres explains the tactics Huntsville Utilities used to rebuild its relationship with customers.
Report